MODELS

BMC

Summary:

The customers of flight centre trust them for good advice and the majority of their revenue comes from customers travelling overseas

PESTLE on the business flight centre

Summary:

The greatest impact is 'Economic' - as a Flight centre has lost a lot of money due to COVID-19 which means they need to find revenue and fast

SWOT

Summary:

Like the BMC there is a strength in people going to flight centre for advice, they have lots of customer travel history that could be used to turn into revenue (key issue from the PESTLE)

Archetypal customer:

Summary:

A hypothetical customer wants to travel but doesn't want any extra hassle. Therefore solutions are prepared for them from their database (SWOT); and match to their needs (BMC & SWOT showed people looked to Flight Centre for Advice); could help with revenue need (PESTLE)

VPC

Summary:

Build an app that uses

-Flight Centre information about customers (BMC/SWOT)

-Provides advice about COVID-19 choices (BMC/SWOT)

-Is easy to use (Archetypal Character)

-Should help lift revenue (PESTLE)

Models

PESTLE on the business flight centre

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Summary:

The greatest impact is 'Economic' - as a Flight centre has lost a lot of money due to COVID-19 which means they need to find revenue and fast

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Archetypal customer:

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Summary:

A hypothetical customer wants to travel but doesn't want any extra hassle. Therefore solutions are prepared for them from their database (SWOT); and match to their needs (BMC & SWOT showed people looked to Flight Centre for Advice); could help with revenue need (PESTLE)

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